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Dragon Hot Pot
Launch in Indonesia
2020-11-24 09:52:16
Media Liaison + Influencer Engagement
2020-11-24 09:52:16
Melbourne No.1 Hotpot, were so excited to open their first offline store, but then Covid-19 happened. Dragon Hot Pot still wants to open and introduce their warm hotpot bowl to the Indonesian market.
Suggest to alter the menu and adapt to the demand of frozen food. Dragon Hot Pot Indonesia changed the concept and started selling food online as part of the teaser of the upcoming offline store opening. Build the hype via digital initiatives of a must-try and the most wanted hotpot from Melbourne that is now available in Indonesia
7 media coverage
20++ public figures engagement
5000++ product sold in 2 months
