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Lions Eye Bank Jakarta

Raising the Awareness

2020-11-24 10:03:54

Lions Eye Bank Jakarta, a non profit organization and part of Jakarta Eye Center, wants to educate the market about cornea donation and increase the number of cornea donors in Indonesia

Insight

Lions Eye Bank Jakarta, a non profit organization and part of Jakarta Eye Center, wants to educate the market about cornea donation and increase the number of cornea donors in Indonesia

Lions Eye Bank Jakarta Image 1

Solution

Build awareness and educate the market of the needs of cornea donation through digital initiatives and aspiring public figures

Showcase the meaning of being a cornea donors - pic: Adinia Wirasti

Tap into the need to do and feel good through #EyeSaidYes campaign, where people publicly announced that they are cornea donors

Lions Eye Bank Jakarta Image 2

Result

50 media coverage
20 public figures engagement 2800++ cornea donors in 6 months
125 organic participants in #EyeSaidYes Campaign